Thursday, June 4, 2009

My Medical Mart story, now online

In my newest feature, "Affairs of the Mart," I take a look at the prospects for the Medical Mart and convention center, Cleveland's biggest downtown project in a decade.

The story is in the June issue of Cleveland Magazine's sister publication, Inside Business, and it's online here.

Here are some key paragraphs:

The Medical Mart project is not the sure bet some supporters claim, nor the certain failure its critics envision. It is a significant risk on a promising concept.

It could give medical manufacturers and medical professionals an easier, more efficient way to connect and do business. But as an unproven idea in the medical industry, it is built on a challenging startup strategy. ...

Once the 77-year-old convention center is replaced with a state-of-the-art one, will conventioneers return to Cleveland? This simpler prospect has gotten much less attention than the Medical Mart. But it could make the project a success, even if the Medical Mart concept fails or takes a while to catch on.

(If you'd like to link to my article, you can use this shortcut:

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